I love Bleach, I really do.
That in mind, the second movie (though entertaining) felt like an absolutely incomplete film. The villain's final transformation was a reuse of something done a while back in an OVA. I admit, it was a fantastically beautiful iteration of the concept, but it still felt like a repeat. Although you are fully aware of his plans involving Toshirou, the only -real- development of his uses for him takes place in your own mind's suspense. The actual intentions are executed terribly in the film.
My honest opinion for the film, was that they wanted to put out some media involving many of the characters which aren't often seen in the recent story arc. The early HM arc does exclusively focus on select characters early on, and the film made some room to see some much beloved heroes in actions briefly, such as Kenpachi. This is by no means a bad reason for a film. Giving people a chance to experience their favorites outside of Ichigo and Co. is a great idea, but many of those scenes feel rushed as well. A specific moment involving Ikkaku could -definately- have used a followup response/consequences/ANYTHING......in short, scenes with truly dramatic circumstances, executed like a daily lunchbreak.
All in all, I will say that it is an entertaining film. The battles are fun and lively, just don't walk in expecting any proper character development/expression outside of Toshirou, and even then? Don't expect it until the last five minutes.
If you haven't yet, and want some bleach fun, read the manga chapters involving the true history of the Vizard. Fun stuff, clears a lot up. XD
Be a craftsman in speech that thou mayest be strong, for the strength of one is the tongue, and speech is mightier than all fighting. ~ Maxims of Ptahhotep, 3400 B.C.