GonFreeces31 wrote:Can we hear about efforts you guys have made in the advertising department? Or are you going to wait for some structural improvements - new starters updated system for that?
Right. We just sent out an e-mail campaign to everyone who opted in to the newsletter. So we are focusing on getting existing users back for now (the new user experience isn't up to snuff yet). After next sprint the game should be at least playable as a new user and we'll be advertising with a lot of webcomics.
A little over ten years ago one of my friends went to Otakon and had fun. He said we should start something like that ourselves and three or four of us decided to go for it. We hosted a convention in our college and 300 people came. They had fun and told their friends, so 600 people came the next year, 1200 the year after that, etc. Last year the convention had 8,000 people and got an award from the city for bringing in the most business. This year the convention had over 10,000 people come.
When the convention first started the webcomics were some of our bigger guests. They didn't get the respect they deserved from most other places back then. When we treated them with a level of respect they deserved they were very grateful. The convetion became a place for webcomics to hang out and meet their peers. The convention owes a lot to webcomics and it wouldn't be where it is without them.
I figure once the new user experience is improved I'll talk to my contacts about advertising on their sites. They've always been good to me personally and I think their readers are in line with our target audience.
After that expect to see campaign waves through other markets, such as gaming news sites.