First of all , an idea would be the "no luck of draw" to be listed in the kickstarter page , its an important feature to skip . I know its stated on the video , but someone might not want/be able to see it . So add it to the features section .
Actually , the section above features , lists more than it ... So better , merge them into a big feature section , and list all of them .
Secondly , i agree with the video idea . The video in kickstarter page maybe good enough for old players , but someone new would want to see more to evaluate if its worth .
Games with favorite strategies/decks of the current playerbase . Players would surely want to see how a match strategy unfolds , the counters , etc . Preferable the decks have many different skills/effects to show the variety .
Also try to show off the Kickstarter limited cards by putting them in favorable matches , just dont forget to show they have weaknesses too . You dont want to have p2w threads
A video showing the team should be good . Tresparency and communication between devs and players is a must for a successful crowdfunding . So dont be shy and smile
Thirdly , why there are not reward goals before 100k$ ? Are you afraid it would slowdown the funding ? Quite the contrary it should boost the funding by giving more reachable goals . Give goals that affect all pledgers or at least of a certain tier AND above .
What i am thinking is more like :
Every 25k$ (25,50,75,100) goals for every tier . Inbetween you add goals for a tier and above , preferably start with smaller tier requirement and increase it . eg (30=alteil+,40=honored+,60=dragon+,70=master+,80=redeemer+,90=mercenary+)
Ideas for rewards would be grans , avatar & items , cards , 1 month of premium , etc . If some of that are useless for some tiers (they have all avatars/lifetime premium/etc) , maybe give them the worth in gran ?
Lastly , try to add more payment options . People wanting to give you their money but cant , is no good .
If you check in the game you listed today http://www.kickstarter.com/projects/747 ... e?ref=live
, you will see it has a link to their site where they have more options .
In SC they had both kickstarter and their site for funding , then they added them together .
The only problem is if you added it now and most used the site instead of kickstarter , there would be risk to not reach the goal .
So i suppose you cant do it before 100k$ , but after it would be really nice .
sr for the long post , just wanted to drop some ideas that maybe help . good luck with the crowdfunding