Urban Rivals is being underrated by some of the posters here, but make no mistake, Alteil is a VASTLY superior game. The key reason its seen so much success (and was infact the first online card game I ever actually paid money toward) is because is so freaking cheap and accessible. Aside from giving plenty of free goodies and letting you earn their form of gran through playing the game, with just the minimum expenditure, I think it was a dollar and 50 cents, you gain access to the public market that basically uses their form of fight money to buy and sell cards. Once you have access to that, with a little playing of the game to start up your funds and some smart early investments, its very possible to get gobs upon gobs of cards and make tons and tons of competitive decks with out ever spending a dime more. If even a handful of those players get really into the game odds are they spend more, but even if they don't, if a thousand players sign up and 800 of them pay a buck 50, thats 1,200 dollars just off the low spending moocher players. Inevitably, as with any card game, you'll get the big spending rare chasers, and they'll be the ones who give you your big pay days, but all those small little hits from low spenders continue to add up, and the vast player base you amass by allowing low spenders to complete only serves to help keep your big spenders satisfied that they're investing in something with a future.
So all in all, gameplay wise:
Alteil >>> Urban Rivals
Business Model Wise:
Urban Rivals > Alteil
So if its true UR has a larger player base and makes more money that really doesn't come as a surprise to me. The american business market shows us every day that you can have a great product but if you charge too much for it, it aint going to sell, and you can have a junk product, but if you price it well, the american public will eat it up. I believe Urban Rivals is a world game though so it seems players the world over are eating it up, or at least apparently more so then alteil.
In case anyone's curious why I quite Urban Rivals, I quit when Alteil came out. Now that I've semi-quit alteil do to my disastification with its cost to content ratio I've been tempted many times to return to Urban Rivals... but I guess is a case of having being spoiled by alteils superior gameplay, just can't get myself up for Urban Rivals overly simplistic game play again. I suppose its true what they say, once you use an alteil starter pack, you can never ever go back.
The bunnies of Lavato have special abilities, like 'Action Skill: Make Carrot Disappear.'